I design digital service experience.

I see my work as matchmaking between the potential of technology and their meanings to people. With a background in service design, I apply systems thinking and mapping of various systems and stakeholders to design a digital service. Often times, design briefs start with 'user-screen' interactions, but to bring a meaningful impact, a deeper learning into how 'user-screen' intersection is connected to larger systems and society is required. A patient taps on a symptom can trigger a healthcare worker to respond, and reporting to a nation-wide research study, for example. My work span across many industries such as healthcare, telecommunications, hospitality, finance, public services and others, and currently I am leading a small UX team at Google designing interfaces for a ridiculously complex and hyper connected systems.

Work samples available upon request.

What I Do


Leading Design Projects

From planning design activities to delivering, I lead the entire process of design projects with analytical and intuitive thinking, and make sure design is supporting the business while providing meaningfulness to end users.

Sharpening Design Tools

As technology and design industries evolve quickly, designers in tech need to tune up our toolboxes frequently. I modify existing design tools or develop new methodologies for the design team to explore based on the project needs.

Engaging Stakeholders

Workshops and design exercises provide opportunities for a team to see things with fresh, and yet relevant perspectives. I deploy visual stimulus and discussion guidances to help the team move into one direction together.


Team Building

Building a product or keeping the company moving is an collaborative effort by a team, a group of individuals who are gathered for a reason! I seek for opportunities for my team to have a good time working together and grow together.

Designing Service Strategy & Experience

Design is beyond the look, it serves to create experience in which larger context needs to be considered. I design digital products and service experiences based on what I learn through design research.

Visualizing invisibles

Drawing is such a great tool to tell a story. It speaks to emotional sense, and is effective, ubiquitous and inexpensive. I draw to visualize ideas, concepts and contexts in various design processes.