TIMELINE

November 2008 ~ March 2010

BRIEF

The way people are consuming media has been changed immensely with digital technology. Web already has changed the way we read, listen to music and enjoys video on desktop in many ways, and the mobile technology is going to change it even more. The consumption can be described as snacking as opposed to having a meal. The access to and the consumption of media requires much less effort and it happens much more frequently. Our team explored how media player should evolve when the network and mobile technology advances even further.

TEAM

New Business Development and Incubation Team  (A multidisciplinary team to focus on 3~5 year development under product planning group for Samsung Mobile)

Future Product Design Team