TIMELINE
December 2011
TEAM
Business Designer
Service Design Lead
> Interaction Designer
Visual Designer (Illustration)
New York, San Jose
Final Concepts
^ Sample pages from the final research and concept document
Process
SME Interview
Subject matter expert interview with Mark Earls, co-author of the book <I’ll have what she’s having>, Mark Curtis, the founder of dating service Flirtomatic, Faris Yakob, the founder of Genius Steals. We learned about what what social means in a more fundamental perspective. Communication is a survival mechanism which made us humans smarter.
Workshop
We invited the clients to Fjord studio to have a workshop to analyze the business opportunities. This was led by our business design director.
Concept Development
Based on the research findings and business opportunity analysis, we developed our concepts and provided sample screens to explain how the concepts can be realized in 4 inch rectangles.
- Desktop research – workshop – subject matter experts interview – synthesis – concept development
ROLE
- as a main designer in this project, supported the team leader in every steps of the project to create a compelling story
CHALLENGE
- Little support towards the research from the client