PROCESS
May, 2012 ~ October, 2012 (6 month)
DELIVERABLE
Competitive audit
Wireframe
Visual mockups & style guide
Working prototype
BRIEF
Citibank has embarked on a new business development to provide consumers a new way to manage their medical bills. Partnered with insurance companies, Citibank developed a payment system where medical service receivers can view medical claims and pay directly from the service. Medical bill management can be confusing and stressful because of the complexity of medical services. To make the bill management experience delightful Citibank selected Fjord to design the service experience.
TEAM
Business Designer
> Interaction Designer
Senior Visual Designer
Project Manager
New York
Final Design for Multi-platform Service
^ Sample images from the final design
Sample pages from the final design
Wireframes
- Stakeholder interview – competitive analysis – detail design – prototype – usability testing (2 rounds)
ROLE & CONTRIBUTION
- solo interaction designer of the project
- conducted competitive analysis to inspire the team
- created interaction model and detailed interface for mobile and desktop experience
- supported prototyping and the 2 rounds of usability testing
CHALLENGE
- understanding complex landscape of medical services
- creating simple solution for complex tasks
RESULT
- the service has been open to market since 2013