Citibank. Money2 for Health

2012 - Fjord - Product Design

PROCESS

May, 2012 ~ October, 2012 (6 month)

DELIVERABLE

Competitive audit
Wireframe
Visual mockups & style guide
Working prototype

 

BRIEF

Citibank has embarked on a new business development to provide consumers a new way to manage their medical bills. Partnered with insurance companies, Citibank developed a payment system where medical service receivers can view medical claims and pay directly from the service. Medical bill management can be confusing and stressful because of the complexity of medical services. To make the bill management experience delightful Citibank selected Fjord to design the service experience.

TEAM

Business Designer
> Interaction Designer
Senior Visual Designer
Project Manager

 

New York

Final Design for Multi-platform Service

2012-Citi-m2health-mockup^ Sample images from the final design

Sample pages from the final design

2012-Citi-m2health-visuals

Wireframes

2012-Citi-m2health-wfr

 

PROCESS
  • Stakeholder interview – competitive analysis – detail design – prototype – usability testing (2 rounds)

ROLE & CONTRIBUTION

  • solo interaction designer of the project
  • conducted competitive analysis to inspire the team
  • created interaction model and detailed interface for mobile and desktop experience
  • supported prototyping and the 2 rounds of usability testing

CHALLENGE

  • understanding complex landscape of medical services
  • creating simple solution for complex tasks

RESULT

  • the service has been open to market since 2013