Myung Myung Baek Baek, Educational Graphic Novels


The academic terminologies are often difficult to comprehend. However, if you know the root of the term, it makes a lot of sense! (I found that this holds true not only in Korean but English) Together with Boram Park, a good friend of mine from high school and a great designer, we wrote two educational graphic novels on Geography for high school students.

Based with this idea, we wrote two educational graphic novels. First, we made a list of words from geography that are necessary for high school curriculum. Then each word is explained in a form of comic strips. The book also features summary of each chapters from high school text book.

The first editions are all sold out, and we have been getting amazing feedback that made all the hard work worth it.

Book (cover)


^ This is the cover of the second book

2010 mmbb sample

^ Sample page of a book. Each book contains over 100 words.


^ Online presence. We use a blog to directly communicate with our readers. We also uploaded our graphics to Korean version of Wikipedia to share what we learned to the greater community.

Samsung. New Concept Development


November 2008 ~ March 2010


New concept generation for the smartphones in near future through human centered design process.

At Samsung mobile i was in the product planning team envisioning future devices for upcoming years.  Technology improvements, hardware manufacture and developments in advanced physical user interaction must all be taken into account in addition to software improvements, service integrations, and business initiatives.

The team embarked on the project by observing users, and analyzing consumer and technology trends to conceptualize future trends. Based on the conceptual model, design principles are laid out and ideas are generated. Through scenario building and scenario scoring, a final product concept was proposed. After several months of prototype development, working prototype was shown at Mobile World Congress 2010 at Barcelona.



New Business Development and Incubation Team  (A multidisciplinary team to focus on 3~5 year development under product planning group for Samsung Mobile)

 New Concept Development


^ Mockup image for prototype.


2009 samsung ncd

^ Technology and consumer trend mapping exercise

2009 Samsung ncd 1


2009 Samsung ncd 2

2009 Samsung ncd 3


2009 Samsung ncd 4

2009 Samsung ncd 7


2009 Samsung ncd 5


The package of concepts did not make to the market. However, components of our concept became part of other software or hardware products in Samsung. More importantly, the methodologies we used is now more spread in the organization. I am now seeing products that were developed within our team coming out as a commercial product in the market. (Galaxy Edge)