Cancer Patient Journey Map

TIMELINE
February ~ May (4 month)
DELIVERABLES
Patient journey map

BRIEF

Build a base of shared understanding of cancer patients journey to be used as a foundation of building empathy and finding opportunities.

TEAM
> Senior UX Designer
    UX Designer

Patient Journey Map

A customer journey map is a graphical narrative that describes a series of events, behavior and emotional status of customers who are interacting with a service. It is often used as a tool to look at a product or a service from customer’s perspective. It visualizes customer’s actions from start to finish, it’s often a great tool to surface blind spots and find opportunities.

This particular document is created in collaboration with a dozen designers at Design Innovation Group, who have been emerged in primary research for years of projects. It was a beginning of documenting our collective knowledge to be used for future reference and a design tool.

 

Details

  • Illustrations to help picturing patient situations
  • Covering thoughts & emotional states, actions, and social dynamics
  • Based on interviews, observations with patients and caregivers

How we used it

The final journey map was shared by a team of designers at Design Innovation Group and utilized for many other projects. Some took it to map internal digital projects within the institution, so that we can see where the institution is falling short when considering the whole patient journey. Some took it to brainstorm on opportunity areas. It was also used as a learning tool for new hires to build a basic understanding of what patients go through.

PROCESS
  • Workshop – document

ROLE

  • initiated and led the project

RESULT

  • Used as a tool to look at our offerings from a patient’s perspective

Play with Playmobil. Service Design Prototyping Tool

TIMELINE

December 2013 ~ March 2014 (3 month)

BRIEF

One of the best way to build a successful digital interface is through prototyping (AKA failing fast). Same principle can be applied to service design, but we have limited tools to prototype systems where we have to consider people and surroundings. To bring service design methodology in our everyday design practice, Lena Hammes and I proposed to purchase a series of Playmobil. The small size replication of our world can be used in all stage of service design process from visualizing complex systems to envisioning design solutions.

Our proposal was accepted and I ran two series of design sessions to show what they are, and how we use them.

NOTE

This was not a client project, but an initiative that came out of my curiosity. Finding a way to work better as a team is also a big part of what I do at Fjord.

Proposal

2014 Playmobil proposal

^ Summary of our proposal

They are here!

2014 Playmobil

^ This is a shot from the day it arrived (January, 2014). After the arrival, I ran a couple of design workshops to promote our new hires into the studio.

Design Workshop Part 1

2014-Playmobil-workshop1

^ On Feb 14, 2014, I invited everyone in the New York studio to brief what we’ve got and why we got them as well as to give them hands-on experiences. We divided into 3 groups and within 30 min of time, they produced really fun stories told with Playmobils.

Design Workshop Part 2

2014 Playmobile example

^ Soon after the first workshop, designers started using Playmobil in their work. A team did a great concept deck to show a workflow of an app that they were designing, which was a great way to visualize the usage of the app without showing too much details. Another team bought more Playmobil sets to use in the business development deck to visualize their perception on the subject matter. On March 21, we had ‘Play with Playmobil’ workshop part 2 to showcase these examples.

Design Clinic. Weekly Gathering on Design

TIMELINE
September, 2012 ~ Now (over 2 years)

ACTIVITIES
Internal presentation
Guest presentation
Field trips
Design workshops
Debate
Video watching

BRIEF

Weekly design discussion in Fjord New York studio. I initiated and organized this series of meetings with 2 other colleagues, Nour Diab and Petra Farinha, over 2 years to support education, inspiration and bonding. Every Friday 4 PM I go around and ring beer bell in the studio, and we all gather to talk about design. I am very happy that we, as a team, spent time together to cultivate our own curiosity.

TEAM
> Organizer
Everyone

New York

2014 Design Clinic drawing3

^  Design Clinic on Drawing by Visual Design Lead, Brian McLaughlin. April, 2014

2014 Design Clinic fieldtrip-cooperunion2

^  Field trip to <Image of the Studio, a portrait of New York City graphic design> at Cooper Union. October, 2013

2014 Design Clinic littlebits

^  LittleBits Workshop with LittleBits. August, 2014

2014 Design Clinic IxDA

^  Extended Design Clinic as IxDA meetup on Wearables. August, 2014

ROLE

  • initiator, curator, organizer, occasional presenter and all time beer ringer
  • recruited internal and external speakers
  • organized field trips to various types of exhibitions
  • facilitated design exercises

HIGHLIGHTS

  • internal presentation/workshop: what’s happening in Congo, 3D printing, design + business
  • guest speakers: Critter and Guitari, LittleBits, BeerBot
  • fieldtrip: Pencil to Pixel at Monogram, Applied Design at Moma, Brooklyn Design at Dumbo
  • design workshop: improv, play with playmobile (I led 2 sessions), book binding
  • debate: debate over ‘How to lie with Design Thinking’ with Dan Saffer
  • video: The Invention of Dr.Nakamats, Objectified

CHALLENGE

  • Fjord New York studio has been growing very fast in size and the organization became challenge over time

RESULT

  • grew into 3 people team with Nour Diab and Petra Farinha
  • Mentioned as heros at Fjord USA gathering
  • in employee surveys, team members mentioned Design Clinic sessions as highly valuable time at Fjord.
  • in September 2014, we opened a session with larger design community by hosting IxDA meetup (on wearable). We sold out 80 seats in a day, and participants were very engaged.