Citibank. Money2 for Health

October 4, 2012 / Comments Off on Citibank. Money2 for Health

PROCESS

May, 2012 ~ October, 2012 (6 month)

DELIVERABLE

Competitive audit
Wireframe
Visual mockups & style guide
Working prototype

 

BRIEF

Citibank has embarked on a new business development to provide consumers a new way to manage their medical bills. Partnered with insurance companies, Citibank developed a payment system where medical service receivers can view medical claims and pay directly from the service. Medical bill management can be confusing and stressful because of the complexity of medical services. To make the bill management experience delightful Citibank selected Fjord to design the service experience.

TEAM

Business Designer
> Interaction Designer
Senior Visual Designer
Project Manager

 

New York

Final Design for Multi-platform Service

2012-Citi-m2health-mockup^ Sample images from the final design

Sample pages from the final design

2012-Citi-m2health-visuals

Wireframes

2012-Citi-m2health-wfr

 

PROCESS
  • Stakeholder interview – competitive analysis – detail design – prototype – usability testing (2 rounds)

ROLE & CONTRIBUTION

  • solo interaction designer of the project
  • conducted competitive analysis to inspire the team
  • created interaction model and detailed interface for mobile and desktop experience
  • supported prototyping and the 2 rounds of usability testing

CHALLENGE

  • understanding complex landscape of medical services
  • creating simple solution for complex tasks

RESULT

  • the service has been open to market since 2013

Intuit. GoPayment Multiplatform Payment System

December 29, 2011 / Comments Off on Intuit. GoPayment Multiplatform Payment System

TIMELINE

August 2011 ~ January 2012 (6 month)

DELIVERABLES

Complete set of wireframes for 3 platforms
Complete set of visual designs for 3 platforms
Animated screen for key flows

BRIEF

Redesign GoPayment, a multi-platform (mobile, tablet, web) payment system for merchants that uses small add-on swiper for smartphones. Intuit selected Fjord to reimagine their payment system as a useful and delightful tool for their users.

TEAM
Service Design Lead
> Interaction Designer (iPhone, iPad)
Interaction Designer (web)
Visual Designer (iPhone, iPad)
Visual Designer (web)
Project Manager

New York, San Francisco

Final Screens

2012-gopayment-ipad-iphone

^ Store front for GoPayment iPad app and iPhone app

Interaction Design

2012-gopayment-nav

^ Sample page for main navigation system for 3 platforms

2012 Gopayment flow

^ On-boarding experience on GoPayment service was long and tedious. I looked at other competitors and the business objectives and reconfigured the process into 5 step process.

2012-Gopayment-wfr

^ Sample pages of wireframe for iPad app

PROCESS

  • Workshop – Desktop research – Concept development – UX design for multiple platform (iPhone, iPad, web)

ROLE

  • main interaction designer for iPhone and iPad apps (mobile experience has been translated to web later in the phase by another interaction designer)
  • generated design concepts that carried throughout the product
  • set up user flows and overall architecture of the service

CHALLENGE

  • considering multiple platforms and translating design into one another in harmony
  • pushing simplicity over system legacy

RESULT

  • iPhone and iPad apps launched at App Store in December 2012(GoPayment is now communicated as a sub-product of Quickbooks)
  • Intuit came back to Fjord to design the consumer experience of GoPayment

Samsung. Strategy for the Next Samsung Social Hub

December 16, 2011 / No Comments

TIMELINE

December 2011

 

DELIVERABLES
Opportunity Analysis
Benchmark
Concept

BRIEF
Social strategy for smartphones. Samsung has launched Social Hub in 2010 (I worked on it when I was at Samsung mobile future product planning team). In 2011, Samsung asked Fjord New York to help define vision for the next Social Hub for the U.S market. I was very fortunate to meet my former child again!

TEAM

Business Designer
Service Design Lead
> Interaction Designer
Visual Designer (Illustration)

New York, San Jose

Final Concepts

2011-Samsung-SH

^ Sample pages from the final research and concept document

Process

SME Interview

Subject matter expert interview with Mark Earls, co-author of the book <I’ll have what she’s having>, Mark Curtis, the founder of dating service Flirtomatic, Faris Yakob, the founder of Genius Steals. We learned about what what social means in a more fundamental perspective. Communication is a survival mechanism which made us humans smarter.

Workshop

We invited the clients to Fjord studio to have a workshop to analyze the business opportunities. This was led by our business design director.

Concept Development

Based on the research findings and business opportunity analysis, we developed our concepts and provided sample screens to explain how the concepts can be realized in 4 inch rectangles.

PROCESS
  • Desktop research – workshop – subject matter experts interview – synthesis – concept development

ROLE

  • as a main designer in this project, supported the team leader in every steps of the project to create a compelling story

CHALLENGE

  • Little support towards the research from the client